Best practices
Send a Paage after a cold call
Elevate your post-cold call follow-up strategy by sending a Paage.
Why send a Paage?
An email follow up after a cold call is great, but attach a Paage so you can
- Combine all your content into a single link for easy sharing.
- Provide buyers with one link where they can watch videos, view images, and schedule a meeting.
- Track the duration of time buyers spend on your Paage to assess their level of interest.
![after cold call email](https://paage-docs.vercel.app/images/after_cold_call_email.png)
Two ways to follow up
Option 1: Send a personalized Paage
- Include a product demo tailored to their business or industry
- Address their specific pain points and how your product/service can solve them
- Add relevant social proof, such as customer testimonials or case studies
- Customize the call-to-action to be specific to their needs, such as scheduling a demo or setting up a free trial
Option 2: Send a generic Paage (Fastest)
- Start with a greeting and thank them for taking the time to speak with you
- Remind them of the benefits of your product/service and how it can help their business
- Include a brief overview of your product/service and how it works
- Add a clear call-to-action, such as scheduling a demo or following up via email
How to personalize a generic Paage
To personalize a Paage and use it multiple times, implement the {{name}}
and {{company}}
variable into your Paage.
When creating a new link, provide these values which will appear on the Paage.
This allows you to personalize Paage for each recipient.
1. Add variables
![personalization variables](https://paage-docs.vercel.app/images/personalization_variables.png)
2. Provide a name/company
![get link](https://paage-docs.vercel.app/images/get_link.png)
3. Boom!
![show personalization](https://paage-docs.vercel.app/images/show_personalization.png)
4. Paage will also find a high quality, square logo for you. If a logo is not found, no logo will be displayed.
![personalization logo](https://paage-docs.vercel.app/images/personalization_logo.png)
Adding Paage to your email
Keep the email short and to the point. Use the Paage link as a CTA. Remember to follow up in a few days if you don't hear back.
Track if your prospect opens and spends time on your Paage to gauge their interest.
👍 If they spend > 20 seconds on your Paage, it's a strong indicator of their interest.
👎 If they don't open your Paage, they may not be as interested as you thought.
![after cold call email](https://paage-docs.vercel.app/images/after_cold_call_email.png)
Install the chrome extension
This way, you can easily attach a Paage to your email right from Gmail/LinkedIn
![chrome extension email](https://paage-docs.vercel.app/images/chrome_extension_email.png)